How to build a social media strategy
Social media is the buzzword of the day, but do you know what it means to your business? And do you know how to integrate it with your other online activities? This presentation provides and integrated strategy framework, along with a clear approach to developing an effective social media strategy.
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Will “Good enough” kill the digital design agency?
May 2010, Academy of Art College lecture, San Francisco
A lot has changed since the early days of web design, when tools were scarce and skills were in high demand. Design tools, platforms and patterns have become ubiquitous (and often free). Does this spell the end for digital design agencies?
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Want to know the basics of Twitter, and then take it a bit further? Here’s my take on the popular microblogging platform, and what you need to know to make the most of it.
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