Managing sprawl can feel like battling a Hydra

In two previous posts, I explored the messy reality of Web site sprawl and looked at the big picture for getting things under control. The final piece of the puzzle before diving in to solving the problem is a basic strategy. If you’re a big company with a confusing plethora of Web sites, or a small company that wants to pre-emptively avoid sprawl in the first place, the steps below lay out a clear plan of attack.Read More →