sprawl

For many businesses, life on the Web is a piece of cake. Slap up a site about your company, products and/or services, and you’re done (ok..it’s not that easy, but you get the idea). For bigger businesses, especially international ones, things are more complicated. While life for these companies on the Web may start as a single site, over time things change. New sites crop up like unwanted guests at a dinner party, and making them go away isn’t easy. In the same way that city growth can lead to suburban sprawl, company growth and product or service evolution leads to its messy digital equivalent: Web site sprawl.Read More →