One of the great things about working in consulting is interacting with new companies (startups or otherwise) and tackling new problems. The first order of business when I engage with a new client is to learn their language, because every company has its own lingo that can make you feel like you just came from Mars. I believe language inside companies (and when doing business, in general) falls into four buckets that I’ll label as:

  1. Shibboleths
  2. Buzzwords
  3. Semantic mush
  4. Clearspeak

The great challenge in business is overcoming the difficulties within the first three buckets, and keeping as much communication in the last bucket as possible.Read More →