One of the best things about working in the digital consulting business is being exposed to different challenges: startups, new business models, diverse industries, evolving technologies and behavioral norms. It can really be an exciting job.
Sling bits and ideas for startups long enough, though, and certain patterns start to emerge; they fall into two simple buckets for me: promising and problematic. The first bucket holds startups that have winning products or ideas that can probably get to market and have at least a chance of surviving. The second bucket lives on the other side of the tracks: startups with good ideas and smart people, but no differentiated product or market offering.Read More →