"A word that can mean anything has lost its bite."
– Richard Rumelt, "Good Strategy, Bad Strategy"
Throw a rock online these days and you’re likely to hit someone talking about some flavor of digital strategy: Web strategy, social media strategy, mobile strategy, content strategy, search strategy, hottest-topic-of-the-month strategy. You name it, and someone is writing about it, strategically. A lot of smart and experienced people are sharing good ideas on any digital topic you can imagine, often claiming to provide the strategic keys to the digital kingdom of success…But are they really talking about strategy? And if they are, how can you separate the wheat from the chaff?Read More →