Monthly Archives: August 2011

Digital Ecosystems – Part 3: How businesses can close the theory-practice gap

There’s a big gap between theory and practice when it
comes to digital ecosystems, and what it takes to make them a reality for a business. By following the guiding principles below, companies can bridge the gap more easily, and make their digital ecosystems successful.

"In theory, there’s no difference between theory and practice. In practice, there is."   – Yogi Berra

It’s clear that digital ecosystems offer benefits for businesses, but it’s not all wine and roses. It takes effort to design and maintain these ecosystems, which is why many businesses wind up with a more fragmented approach to their online (and offline) activities. After all, a bunch of people randomly doing their own thing is a lot easier than trying to get them to play a symphony.

So what does it take for businesses to move beyond this siloed approach, to operationally deliver on the promise of digital ecosystems? Continue reading

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