The world of social media is awash in a sea of data: followers, friends, likes, links, purchases, engagement. Anyone trying to make sense of (and justify) their social media efforts has to dive into this sea. Fortunately, there are a plethora of tools tools available (free and otherwise) that slice and dice this data in different ways. But how much do they actually help? In the case of many of the free tools out there, the basic principles of information design are taking a backseat, with incomprehensible charts, mysterious metrics and marginal usability ruling the day and obscuring the valuable information present.Read More →

I started my “perfessional” blog sometime last year, and decided to go with a hosted Wordpress site (i.e., something hosted on’s domain, no software install necessary). It worked at the time, and the barrier to entry was low. Sign up, pick a theme, tweak the CSS for an hour or so, done. It was easy and it got me going. After using it for awhile, I realized that it didn’t give me the freedom I needed. So, after a bit of teeth-gnashing, I decided to take the plunge and switch to self-hosted Wordpress (i.e., on my own domain, software installed and maintained by yours truly).

It’s do-able, but involves a little DNS tomfoolery…Read More →