Many companies are trying to figure out how to use social media effectively, and hordes of social media thinkers are eager to help (from those worth your time to the snake-oil salesmen). A quick Google search for social media success yields more than 500,000 hits as of this writing, with the top results mostly of the “Five easy steps” variety. While simple recipes can offer some good advice, as many of these do, they can do a disservice to businesses by creating the illusion that (a) it’s simple to succeed with social media, and (b) there’s a one-size-fits-all solution. Dorothy’s quest in Oz provides aRead More →

After years of maintaining a personal blog with professional bits scattered throughout, I finally decided to separate church and state, as it were, and this is the result. You’ll find my thoughts on digital strategy, web and mobile experience design, social media, and anything else that fires me up professionally here. Dusty entries prior to September 2009 are from the technology category of that older (somewhat defunct) blog. Rereading them is like looking at old High School photos: a combination of nostalgia tinged with embarrassment. Some are quaint anachronisms. Some are snarky (and not in a good way). Some are just not that well-written. MostRead More →